Haffner further strengthens it sales management team

Machinery innovators Haffner Ltd has further strengthened its sales management team by appointing Paul Roberts as Regional Sales Manager for the North of England.

Commenting on Paul’s appointment, Matt Thomas, Managing Director at Haffner Ltd, said: “We are delighted to welcome Paul to the team. He’s highly experienced in the industry and his expertise, especially in aluminium fabrication, will be invaluable as we continue to grow Haffner’s customer base and deliver our ambitious growth strategy.”

The new appointment follows four years of investment at Haffner which has included the company doubling the size of its Staffordshire headquarters and commissioning a new 37,000 sqm purpose-built factory in Istanbul, Turkey, to support its continued growth.

Commenting on his appointment Paul, who joined Haffner in May 2023, said: “Having been in the industry for some time, I was looking for a new challenge and Haffner was a perfect fit. The business holds a strong industry reputation and has secured several awards due to its laser-focused commitment to delivering the best in aluminium and PVC-U fabrication machinery. I am delighted to have joined this ambitious business.”

Award-winning Haffner offers the largest and most comprehensive machine portfolio in the industry today, that makes it a trusted supplier for fabricators of all sizes. It’s the exclusive UK supply partner of Graf Synergy, which offers world class seamless welding technology and patented welding techniques. It is the sole UK agent of Haffner Machinery, which designs innovative and high-quality engineered products and it’s the UK’s strategic partner of FOM Industrie, which holds an international reputation for quality aluminium machinery that combines the latest technology with skilled engineering and competitive prices.

Matt concluded: “The business has grown rapidly over the past few years, and we are now the industry’s leading machinery supplier thanks to the dedication and commitment of our talented team. Paul’s appointment comes at an exciting time and the combination of his market knowledge and sales acumen will add further value to our business to ensure we remain the go-to machinery supplier in the industry.”

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